Just in the past "51" home appliance market, intelligent load solenoid valve is a key word. Usually, refrigerators, washing machines, air conditioners, electric fans, water heaters and other small household appliances are collectively referred to as "white goods", because historically these products started with white color. As the product upgrades, "white electricity" not only become "color", but also with "black home appliances" such as TV products, to the Internet "intelligent" march. More and more, we see all kinds of Internet white goods products, which can be controlled by mobile phones, can be matched with smart home, turn on the water heater and air conditioner before going home, and can enjoy a comfortable environment when entering home.

Although agitation of intellectualized white home appliance surges, but the observation that goes up according to the reporter in the market, the market response of intellectualized white electricity and practical respect, still have a bit "call good not call" feeling.

Status quo: The trend of intelligentization is irreversible

Nowadays, the trend of intelligent home appliance has been very obvious. According to the washing machine market survey data released by AVC, an appliance big data survey company, the penetration rate of offline retail sales of intelligent washing machines made by solenoid valves was 15.3%, up 3.7% year-on-year. The penetration rate of online retail sales of automotive solenoid valves was higher, 10.4%, up 9.3% year-on-year.

The refrigerator market is similar. According to the 2016 opening report of Netflix Refrigerators, the retail sales of smart refrigerators increased by 415.6% year on year, and the penetration rate of retail sales jumped from 1.7% in 2015 to 9.7% in 2016. The offline monthly monitoring data of Another market research company Zhongyikang showed that the retail sales of smart refrigerators reached 9.0% in The first two months of 2016, up 5.2 percentage points compared with 2015, with the same rapid growth trend.

With the younger consumer group, all kinds of intelligent products are more and more favored. At present, the intelligence of white home appliances is mainly reflected in intelligent control and background networking. Through bluetooth or home wireless gateway connection, using mobile phone control; This year's popular smart refrigerator equipped with display screen can be directly connected to the Internet through the control of the screen to the background e-commerce orders. In other words, manufacturers now do not launch a smart product, is really embarrassed to take.

Obsession: There really is a 'whoop'

But does this trend mean more popularity? "Is the same dimension cloud network do consumers under the new situation of ice wash products purchase form research" survey, consumers for refrigerators, washing machines to buy intention, because "smart" this accounted for only 1%, most part of the purchase demand or from the "update", "bargain", "new home", "energy saving" and other traditional indicators.

Skyworth director, vice president, color TV business headquarters president Liu Tangzhi said bluntly, "the refrigerator to increase a function, air conditioning to increase a function, it is a smart family? It isn't. What is really needed is a deep smart home, not a feature on the refrigerator. This is just the beginning stage, not the entry stage. Whether it is today's color TV enterprises, including white TV enterprises, including other Internet enterprises, smart home, smart home has just started, has not yet entered the door."

"Smart home is a trend and direction, after all this trend is five years or ten years, or longer time to popularize, this depends on the efforts of all parties. Only hardware manufacturers are not enough, only hardware manufacturers and Internet companies are not enough, only hardware manufacturers and Internet companies plus other is not enough, it needs the whole environment, including users."

All kinds of "intelligent" complaints reflected by comprehensive consumers are nothing more than the following:

1. Setup is too troublesome

To achieve intelligence, bluetooth matching is simple, and complex, need to match the gateway. For consumers who don't want to bother, one by one setting down is really a bit cumbersome. The young consumer group may be ok, but the elderly in the family, I'm afraid it's a bit of a struggle.

And if you want to fully realize intelligent, need the overall solution, which involves the unified installation of smart home. At present, the recognized problem is that many brand home appliances are incompatible. Few families will choose only one brand of all home appliances, the interconnection of different brands of home appliances, there are barriers. Manufacturers are claiming that their smart products can be compatible, but the actual effect is greatly compromised.

2, Some intelligence is "chicken ribs"

"Intelligence" is a "beautiful sounding" word. The intelligence of some products is of little use. So-called "intelligence", such as a simpler Bluetooth connection, may not be needed. Smart as it may be to operate a kettle on your phone, it may not be as fast as doing it yourself.

Add "intelligence" to the mix, and the product has a reason to be more expensive. In the view of consumers who are trying hard to benefit, intelligent products tend to make consumers automatically associate with high prices, but not attention to intelligent factors.

There is no consumer demand at all

Manufacturers are pushing smart products, but consumers don't necessarily want to use them. Like the 3D features that were popular with TVS before, many of them came standard but were hard for consumers to use. Similarly, for things like mobile video calls, technology is not a problem, but actual call rates are very low. "I bought a washing machine for my parents because they couldn't read the buttons and couldn't use it," said Ms. Liang. Another intelligence, I'm afraid they will be even bigger."

4. Serious shortage of background services

Some intelligent products with deep networking need powerful services from the background. For example, the smart refrigerator can be used for shopping, which needs Internet support. If it is connected to the e-commerce platform recognized by the public, it may not be troublesome, but if it is connected to the exclusive service, the service level of the background can be seen.

In addition, the more connected things are in a smart home, the higher the chances of problems for consumers and products. It also tests the backend services of intelligent products.